Staging to Sell
From Homescape
written by Craig Schiller on Friday, April 4, 10:54AM
Dressing it up
Basic, old-fashioned marketing principals teaches that how a product is perceived and received within the market can be positively altered and impacted. This is where home staging can help. More than just being decorators or designers, good home stagers are focused in applying a full array of strategic property-marketing principles and practices which positively influence the consumer about a product (your home) in a market.
So, although a staged home might look attractive, it is important to note that staging is NOT solely about making a home just look “pretty.” In fact, there are homes that CAN look visually attractive and STILL not be staged.
Any Realtor, home seller or builder who thinks that staging is simply making a home look “pretty” is grossly ignorant about the benefits of proper staging. The “why” and “how” a home is prepped for its showing and ultimate selling is what a staged home is all about.
What we do is much like what happens every day at Macy’s, Best Buy, Safeway, Walgreens, and other retail stores across America. Real estate staging is more about strategically setting up — or merchandising — a property in a manner that makes it not only easy for buyers to tour, but also allows their hearts to connect to it with a powerful first impression that stays with them.
Today, I am not surprised to find there are many pretty homes that still are not selling. But a staged home that is priced right will sell quickly, even during ugly markets.
Stage It Forward...
Craig Schiller founder of Real Estaging
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Comments
Comment from Wendy, a Consumer:
When I bought my condo, the model unit was decorated by an interior decorator. I wondered if I should hire a decorator whenever I was ready to sell my unit. Thanks for telling me about home staging - it seems it's very different than hiring a decorator and i'll have to consider staging whenever it is time for me to sell.Comment from Oli, a Consumer:
Craig, how much does it cost to have a professional stage a typical single-family home, say, one with six rooms? Is it expensive?Comment from Craig - Blogger, Stager and, a realtor:Oli,
You ask a very BROAD question. First, I would want to know if the home is vacant or not. If is NOT vacant then it breaks down to 2 things: the PREP and the SET. "Prep" is the work that the seller has to do; it is based on the advice given by a GOOD stager. The consulting fee to have a stager to come to your home for advice can range from $125 to $350. At that time they can/will give you an quote on how much it will cost to have them return and physically help you complete any tasks they can that are on the list of things revealed in the consult and to finally SET the house so for it's PRESENTATION. The fees for physical labor range from $50 an hour to over $100 an hour. Thanks for asking... Craig Schiller
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